iPad and culture
Every country has own unique culture, culture is an important symbol of national identity. From the ethnic festivals and cultural heritage, people can deeply feel the diverse culture. A person […]
The importance of website design on digital marketing strategy
Jeremy Grech: A successful website should allow customers to access whatever information, product or service they want, with minimal time and effort. John Thyfault, from the Online Marketing Institute, highlights […]
The World Wide Web
One must remember that with any web there will be flies, and there will be spiders. The goal for digital marketers is to attract customers using tools on the web but […]
Analysis of Opinion piece: Social media: Should marketers engage and how can it be done effectively? By Katie Ivanova
Since the successful use of social media networking sites to the increase in user-generated content, researchers have found a dramatic shift in how the consumers interact with the internet. Even […]
Faceless Facebook by Stephen Ward
As a social networking platform, we are all well used to sharing news, pictures, opinions, and keeping in touch with friends across the world with its help. So it’s become […]
Applications of Mobile Social Media: We chat Among Academic Libraries in China
We Chat is a launch by Tencent Company, there are diverse functions for people sent mobile phone, tablet and the voice, video, images and text. The person through search by […]
PPC and SEO
picture from: http://www.itzetta.com/_blog/ITzetta_Blog/post/SEO_vs_PPC/ What is SEO? SEO is short for the Search engine optimization or search engine optimizer, which is based on the understanding of the mechanism of natural search […]
What is Viral Marketing?
Seth Godin describes viral marketing as an idea that spreads while actually helping to market your business or cause. He elaborates by dividing viral marketing into two main types. Firstly, […]
Critique of Aaker ‘Dimensions of Brand Personality’ by Stephen Ward
Aaker (1997) presents an important first approach to personality specifically for brands. Personality defines symbolic or self expressive aspects of brands, key to forming brand attitudes. It is established that […]
Four factors that influenced the design of this blog
1: Navigation (by Yang LI) Improve site’s navigation can let the consumers get a better experience. A good website navigation make it easy to find information which visitors want. Conversely, […]
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